Our Story

August 23, 2012

It is crazy for me to think that Semblance has been in the making for almost a year, and I just now get to share the story with you. I have always had a love for fashion and known that I wanted to one day own my own business. I’ve worked in retail, fashion PR, and event planning, so owning a boutique is a natural fit for me. The big problem – my fiance lived in Amarillo and I lived in Austin. What were we to do?  After much thought and discussion we decided that Amarillo would be the place for us. I packed my shoe boxes, we bought a house, and then came our Dog baby, Dexter (we’re going to try to fit the wedding in somewhere in there). After months of trying to find the perfect location for my store, it happened, I found the place in Wolflin Square!

There are so many exciting things about Semblance I get giddy just writing about it. The product lines that we will carry are ever so stylish and uniquely tailored to the type of client I see in my store. We’re going to have dresses, tops, jewelry, candles and many more things! I can not wait to share the different lines with you when the time comes!

I’ve created this blog as an outlet for all things related to the style of Semblance Boutique. We love fashion, jewelry, make up, home goods, fancy food – and we want to share it with you! Please do share your ideas, thoughts, and contributions to the blog as we grow here in Amarillo. I hope you follow us along this exciting journey!

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